Gen Nude Liquid Mineral Eyeshadow
What It Is: A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.
What It Does: Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.
Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
Smooth texture delivers comfortable application that stays put without smudging or fallout**
All-day wear that is fade-, crease-, smudge- & transfer-proof
Waterproof
Clinical:* Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
Consumer Tested:**
96% said it glides on smoothly and is easy to apply***
96% agreed it felt weightless***
90% said it delivers instant, high‑impact color
90% said it did not smudge throughout 8 hours of wear
84% agreed it felt comfortable throughout 8 hours of wear
84% said it stays in place with no fallout throughout 8 hours of wear
78% said it was not patchy after 8 hours of wear
Why You'll Love It:
Vegan
Cruelty-Free
Ophthalmologist tested
Formulated without Gluten
Antioxidants
Clean
Fragrance-Free, Oil-Free, Paraben-Free, Sulfate-Free, Alcohol-Free, Phalate-Free, Formaldehyde-Free, Mineral Oil-Free, Retinyl Palmitate-Free, Oxybenzone-Free, Coal Tar-Free, Hydroquinone-Free, Triclocarban-Free, Triclosan-Free
*Based on an independent clinical study **Based on an independent consumer study ***Immediately after application

































