Wiggle brush starting at root of lash line and sweep upward. Follow with Good Lash+ Mascara for sky-high lifting effect.

Do I need to let the primer dry before applying mascara?
We suggest applying your mascara as soon as you apply your primer to ensure seamless application.

Can this primer be worn alone?
Yes, if you are looking for a much more natural eye look you can use the Plum Lash Primer as a mascara. The plum-hued primer will give you all of the lifting results you’re looking for with a much more softer appearance.

How does this formula help strengthen and promote lash health?
Castor Seed Oil helps promote lash growth and strength for healthier hair follicles. Bamboo and Lupine Protein will also help strengthen, condition and protect your lashes.

Why is the color not white?
The Plum Lash Primer is a plum-hued primer that helps combat the gray-out of traditional white lash primers. You might not see as much on your lashes as you begin to apply the primer, due to its plum-hued color, but as soon as you layer mascara over it, you will instantly see the volumizing and thickening effect.