Instant natural flush. Buildable color. Blurring effect. Mineral-rich formula.


Meet Gen Nude® Powder Blush, the ultimate mineral makeup that defines your cheekbones and warms and brightens your complexion. This weightless blush comes in 10 amped up nude shades that mimic a natural flush. The good-for-skin, ultra-creamy formula is long lasting, blendable, and features our new Blurring Mineral Complex for a brightening, soft-focus effect. We used our complexion expertise to develop next generation nudes that compliment all skin tones-just blend and layer for a million ways to go nude.


The collection features mauves, pinks, peaches and beiges. The three levels of intensity within each color family make it easy for people of all skin tones to find a variety of shades.


  • Why you’ll love it:

    • Dermatologist tested
    • Hypoallergenic
    • All-day, 8-hour longwear
    • Easily portable pressed powder formula
    • Naturally derived pigments
    • Blurring Mineral Complex contains mineral-based pearls that diffuse light for a blurring effect and soft-focus finish for smooth, perfected skin
    • Oil-free, paraben-free, sulfate-free, gluten-free, talc-free and fragrance-free
    • Contains antioxidants
    • Hydrating formula
    • None of our products are tested on animals

    In a consumer study:

    -100% agree it was easy to apply and blend, achieving goof-proof application

    -100% agree it feels weightless on skin

    -100% agree it gave a healthy looking glow to skin

    -97% agree it layers well over makeup

     **Based on US consumer study of 30 women.

  • After foundation, use the Blooming Blush Brush to apply Gen Nude® Powder Blush to the apples of the cheeks, blending along the cheekbone. For added dimension, layer shades, or use the beige shades to contour across the hairline, bridge of the nose and chin.